Loren Elkins is a Jewish (culturally) woman born and raised in Los Angeles. She is a know it all (in the best way possible way.) Loren has been a Celebrity Personal/Executive Assistant for longer than she cares to admit, and still loves the work she does, meaning she is not jaded. Yes, she has worked for many, many Divas but currently only works with Mensches. She started this blog to share her vast knowledge of everything LA, how to make things happen, where to find things, and just all around life stuff.