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I never knew I’d grow up to become a Diva Wrangler! I’m an Israeli Jew (cultural, not religious) on my mother’s side and a third generation Angeleno on my father’s side. I grew up in the valley…not Encino or Tarzana, but Northridge. I was born a Scorpio at Cedars of Lebanon Hospital, now the Church of Scientology…Oy Vey! I was a theater geek in high school, which led to my enormous roster of gay boyfriends. I left LA (OK, the Valley) to attend college at UC Santa Cruz, majoring in theater arts and film/TV production. I purchased my first pair of Birkenstocks, but shaved my armpits, didn’t smell like patchouli and was not a pot smoker. Yep, I am a fierce shopper and they were a fabulous pair of Birkenstocks!

After college, I worked in film production between shopping sprees and eventually became a Celebrity Personal Assistant with the infamous Faye Dunaway. I survived that gig and my knack for Celebrity Life Management was born. Just ask: Nathan Lane, Brendan Fraser, Rebecca DeMornay, Ellen Barkin, Val Kilmer, Matthew Perry, and Bradley Whitford, or some of the other Hollywood players I’ve assisted. I was even on the board of the ACPA—Association of Celebrity Personal Assistants…yes, this is a real organization…it’s LA…get with it…that’s why I’m here. Keep reading.

For years many of my family, friends, and colleagues have come to me asking: What’s the best for this? What’s the best for that? Where do I find such and such? How do I accomplish this task?…Enough already! And you know what? I always had the answer (she said with a hint of modesty and some real ego thrown it…it’s LA after all). And yeah, I love hooking up people with what they are looking for. One day I had my “ah-ha” moment!!! (Thanks Oprah!) How can I share my resourceful insights of LA with everyone else? Thus, The Yenta Report was born. Don’t stop now…all the fabulousness of Los Angeles is just a click away.

Love you, mean it,

Loren

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